A glimpse into the minds of the Positioning Pioneers

Posts By Laura Ries

  • Great Product, Lousy Brand

        Just because you have a great idea and make a great product (or deliver a great service) doesn’t mean you will build...

  • Sign Language

    Understanding politics is as easy as reading signs. Forget the polls, forget the speeches, forget the pundits, just read the signs. One look at...

  • An Achy Breaky Branding Blunder

    She was named Destiny Hope Cyrus because her parents knew she would do great things. And that is exactly what the girl now better...

  • Now playing: Blockbuster Bombs Big

    Once upon a time Blockbuster Video was the quintessential success story. A company and a brand that was admired, feared and emulated. With its...

  • Hand me a napkin, what a naming mess.

    Kentucky Fried Chicken is the world’s most-popular chicken restaurant chain. But while Colonel Sanders’ secret recipe for fried chicken may be finger lickin’ good,...

  • Laura’s Best Baby Brands

    Babies bring joy to our lives and many new brands into our homes. I’ve had a lot of experience with baby brands in the...

  • Don’t coddle the cow. Kill the cow.

    Much has been written about the failure to innovate at dominant companies like Microsoft, Coca-Cola and Procter & Gamble. These companies have little chance...

  • By the numbers or by the brands?

    By the numbers or by the brands, which is the best way to run a company? By the brands, of course. The economy is...

  • Backwards is the new Forwards

    It’s getting ugly out there. And no, I don’t mean the political battle between Obama and Clinton; I mean the coffee battle between Starbucks...

  • The Oprah Factor

    Are celebrity endorsements good or bad for candidates? They are both. Good because if everyone, including celebrities, is endorsing a candidate it enhances his...

  • Micro-Hoo!?

    Micro-Hoo! Is bigger really better? It all depends. Microsoft aims to get bigger with its unsolicited $44.6 billion takeover offer for Yahoo. Facing its...

  • 2008 Superbowl Advertising Contest

    It goes without saying that watching the 2008 Super Bowl football game was a lot more exciting than watching the 2008 Super Bowl advertising...

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