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Price is a valuable position: So why do companies deliberately destroy theirs?

Headline in a recent issue of The Atlanta Journal-Constitution: Retailers to roll out low-price stores.…

Al Ries

Dealing with PR Disasters

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Laura Ries on HLN Discussing Politics

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Does the watch on Tim Cook’s watch measure up to Steve Jobs’ standards?

The signs are not good. What reason does Apple have for not disclosing watch sales…

Al Ries

What put Donald Trump in First Place?

Donald Trump kicked off his Presidential campaign by attacking Mexican immigrants. And the whole country…

Al Ries

They might want quarter-inch holes, but they buy better quarter-inch drills.

Marketing is frustrating because virtually all common-sense ideas are wrong. Take Theodore Levitt’s famous maxim,…

Al Ries

What can a red nose do?

What can a red nose do? It can build a brand. A red nose is…

Laura Ries

Why don’t you take your own advice?

In the spring of 1972, Jack Trout and I wrote a series of articles for…

Al Ries

HP splits into a circle and a rectangle? Oh my.

Hewlett-Packard is trying to become more focused by dividing itself in half. But dividing isn’t…

Laura Ries

Political Branding – 2016 Preview

Running for President of the United States means building a brand that at least 51%…

Laura Ries

How long should a slogan last?

Back in 1999, Advertising Age selected the top 100 advertising campaigns of the 20th century.…

Al Ries

Hashtag Branding – How to not get burned

Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get…

Laura Ries