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In the marketing community, there is a struggle between two schools of thought. One school is focused on the product. The other school is...
Years ago, we got an inquiry from a company called “Seattle Computer Products.” With a name like that, I didn’t follow-up on the inquiry...
Some of the most revolutionary ideas have not been created in the laboratories of Fortune 500 companies. Some of the most revolutionary ideas were...
At the Indianapolis 500 on Memorial Day weekend, one of the most memorable visuals was winner Ryan Hunter-Reay drinking a bottle of milk. Sponsors...
For a creative business, it’s strange how often the advertising community keeps following the latest fad. A few years ago, thanks to Kevin Roberts,...
[cmsms_row data_width=”boxed” data_padding_left=”3″ data_padding_right=”3″ data_color=”default” data_bg_color=”#ffffff” data_bg_position=”top center” data_bg_repeat=”no-repeat” data_bg_attachment=”scroll” data_bg_size=”cover” data_bg_parallax_ratio=”0.5″ data_color_overlay=”#000000″ data_overlay_opacity=”50″ data_padding_top=”0″ data_padding_bottom=”50″][cmsms_column data_width=”1/1″][cmsms_image align=”center” link=”https://www.ries.com/wp-content/uploads/2015/06/adage-small.png” animation_delay=”0″]12516|https://www.ries.com/wp-content/uploads/2015/06/adage-small.png|full[/cmsms_image][/cmsms_column][/cmsms_row][cmsms_row][cmsms_column data_width=”1/1″][cmsms_text] According to the...
The most controversial issue in marketing is “line extension.” In our speeches, that’s usually the first question that comes up. When can I line-extend...
At Christie’s recent post-war and contemporary-art sale, this black-and-white painting of a Coca-Cola bottle sold for $57.2 million. What made a black-and-white painting of...
It’s been my experience that most chief executives pay lip service to marketing and place their bets on innovation. Sure, they approve modest marketing...
Fifty-three years ago, the Harvard Business Review published what went on to become one of the most-quoted articles ever to appear in any magazine...
Years ago, I was making a presentation to a client about the need to make a major change in the brand’s overall strategy. The...
Years ago, I gave my Volkswagen Beetle to my son who was on his way to college. Then my wife and I started looking...