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A glimpse into the minds of the Positioning Pioneers

  • What can we do without? The first question to ask in building a brand.

  • A milk bottle and a green jacket illustrate the best way to get into a mind.

  • First it was love, now it’s humanity.

  • Why is America one of the world’s wealthiest countries?

  • When you can expand your brand and when you can’t.

  • What the art market can teach us about branding.

  • The better product always wins, and other myths.

  • Management Myopia.

  • What’s the difference between advertising and marketing?

  • Company brands are getting just as important as product brands.

  • Names matter.

  • What to do if you’re not first.

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Laura

Al

Laura

Al

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