A glimpse into the minds of the Positioning Pioneers

  • What we can learn from JC Penney.

    After two tries, the triple-talented Miami Heat finally managed to win an NBA championship. Why didn’t super-stars Chris Bosh, Dwyane Wade and LeBron James...

  • The three rules of marketing.

    Years ago, I was making a presentation to several hundred marketing people from a Fortune 500 consumer-products company. The subject of my presentation was...

  • Brands today need hammermarks.

    In 1986, CBS broadcast a 60 Minutes segment about Audi entitled “Out of Control.” The show portrayed the tendency of the Audi 5000 model...

  • Where are the customers’ yachts?

    One of these stories is true; the other is not. (1) A couple of entrepreneurs from Silicon Valley created a company to develop an...

  • Initialitus strikes again.

    When Ron Johnson took over as chief executive of J.C. Penney, he was shocked at what he found. Last year, the chain ran 590...

  • The Best Bet for Sears? Ditch Its Softer Side

  • The Most Effective Way to Sell Brand USA’s Image

  • Hi Lo marketing.

  • Marketing is dead.

  • Why are companies breaking up?

  • Freakonomics in marketing.

  • What is marketing anyway?

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Laura

Laura

Ries Report

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@lauraries