After two tries, the triple-talented Miami Heat finally managed to win an NBA championship. Why didn’t super-stars Chris Bosh, Dwyane Wade and LeBron James...
Years ago, I was making a presentation to several hundred marketing people from a Fortune 500 consumer-products company. The subject of my presentation was...
In 1986, CBS broadcast a 60 Minutes segment about Audi entitled “Out of Control.” The show portrayed the tendency of the Audi 5000 model...
One of these stories is true; the other is not. (1) A couple of entrepreneurs from Silicon Valley created a company to develop an...
When Ron Johnson took over as chief executive of J.C. Penney, he was shocked at what he found. Last year, the chain ran 590...