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A glimpse into the minds of the Positioning Pioneers

  • Now playing: Blockbuster Bombs Big

    Once upon a time Blockbuster Video was the quintessential success story. A company and a brand that was admired, feared and emulated. With its...

  • Hand me a napkin, what a naming mess.

    Kentucky Fried Chicken is the world’s most-popular chicken restaurant chain. But while Colonel Sanders’ secret recipe for fried chicken may be finger lickin’ good,...

  • Laura’s Best Baby Brands

    Babies bring joy to our lives and many new brands into our homes. I’ve had a lot of experience with baby brands in the...

  • Don’t coddle the cow. Kill the cow.

    Much has been written about the failure to innovate at dominant companies like Microsoft, Coca-Cola and Procter & Gamble. These companies have little chance...

  • 5 Best Line Extensions of 2007

    What is a line extension? Taking a brand name in one category and using the same brand name in another category. Example: Tostitos are...

  • Halloween Tricks and Treats

    Happy Halloween! In honor of Halloween, I thought I would follow up last week’s post on great restaurant branding with some of the scariest...

  • Think category first. Brand second.

  • Dancing her brand back into the mind

    Can Heather Mills dance? Who cares? She entered the fourth season of ABC’s hit reality show Dancing with the Stars, not to show off...

  • EBay Express a failure, I’m shocked. (just kidding)

    In today’s Wall Street Journal the top headline is “EBay’s Bid to Go Beyond Auctions Isn’t Selling Well.” Really? I’m shocked! Well, actually I’m...

  • One brand for today. One brand for tomorrow.

  • Brand war in the morning: Today vs. GMA

    The Today show has been on the air for over 50 years. It is the gold standard for morning television winning a record 512...

  • Google sushi anyone?

    Google is a branding success story. A small company taking on the well established, but overstretched, Internet giant, Yahoo! and winning. We all love...

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