?>
Just because you have a great idea and make a great product (or deliver a great service) doesn’t mean you will build...
She was named Destiny Hope Cyrus because her parents knew she would do great things. And that is exactly what the girl now better...
Once upon a time Blockbuster Video was the quintessential success story. A company and a brand that was admired, feared and emulated. With its...
Kentucky Fried Chicken is the world’s most-popular chicken restaurant chain. But while Colonel Sanders’ secret recipe for fried chicken may be finger lickin’ good,...
Babies bring joy to our lives and many new brands into our homes. I’ve had a lot of experience with baby brands in the...
Much has been written about the failure to innovate at dominant companies like Microsoft, Coca-Cola and Procter & Gamble. These companies have little chance...
What is a line extension? Taking a brand name in one category and using the same brand name in another category. Example: Tostitos are...
Happy Halloween! In honor of Halloween, I thought I would follow up last week’s post on great restaurant branding with some of the scariest...
Can Heather Mills dance? Who cares? She entered the fourth season of ABC’s hit reality show Dancing with the Stars, not to show off...
In today’s Wall Street Journal the top headline is “EBay’s Bid to Go Beyond Auctions Isn’t Selling Well.” Really? I’m shocked! Well, actually I’m...