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The Today show has been on the air for over 50 years. It is the gold standard for morning television winning a record 512...
Google is a branding success story. A small company taking on the well established, but overstretched, Internet giant, Yahoo! and winning. We all love...
It’s like the marketing managers over at Coke have their bonuses tied to how many line extensions they can dream up. Just when you...
Sorry I have not posted anything on my blog in a few weeks. But I have been very busy bringing a new Ries into...
Starbucks redefined America’s coffee shop. It was the first brand to focus on being a European-style coffee house. The first coffee shop to just...
Once the shining star of the toy world, Toys “R” Us has suddenly fallen from the sky. The original category killer, Toys “R” Us...
You probably missed the news, but Schlotzsky’s Deli, a 513-unit sandwich chain, recently filed a Chapter 11 bankruptcy petition. What went wrong at Schlotzsky’s?...
“Makers of Best-Selling Wine Begin First Adverting Campaign,” was the headline of York Times advertising columnist Stuart Elliott’s In Advertising weekly email Tuesday. Brilliant....
When TiVo was introduced at the January 1999 Consumer Electronic Show, it made a huge splash. Reporters and consumers alike were intensely interested in...
One of the most difficult marketing tasks is promoting the opening of a major motion picture. You have only one shot at success. If...
In the last 20 years, Procter & Gamble, the world’s most magnificent marketing machine, has launched many magnificent brands. They include: Vicks, Oil of...
October 2003 On recent trips to Europe and Asia, I was struck by how rapidly global brands are taking over local markets. In many...