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If your brand doesn’t have a visual difference it is going to be very difficult to create excitement. Shock and surprise is what generates...
McDonald’s moved at lightning speed and initiated a voluntary recall of its popular Shrek glasses that contained trace amounts of a toxic metal. While...
BP talked the talk but never walked the walk. Like many companies in unpopular industries, BP launched a massive advertising campaign to put a...
What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand...
In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words,...
Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...
It’s amazing how many of the world’s most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of...
On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local...
Success is sometimes your own worst enemy. Just ask the management and stockholders at Crocs. A hot brand can burns bright too fast and...
Sometimes the harder you try, the worse off you are. Why is that? Branding can sometimes be like trying to pick up girls. It...
Never overlook the power and importance of packaging. It is the last chance for a consumer to say yes or no to your brand....
First of all, was it really humor that built the Bud Light brand? No. Second of all, have Bud Light sales really fallen? No....