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A glimpse into the minds of the Positioning Pioneers

  • Experience the Focus Effect

    What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand...

  • Verizon and its Atomic Bomb

    In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words,...

  • Domino’s Should Apologize

    Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...

  • Under Armour: Too Big for its Shirt?

    It’s amazing how many of the world’s most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of...

  • Brand Makeover for the Swift School

    On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local...

  • How Crocs Crashed

    Success is sometimes your own worst enemy. Just ask the management and stockholders at Crocs. A hot brand can burns bright too fast and...

  • GM & the Implication of the Opposite

    Sometimes the harder you try, the worse off you are. Why is that? Branding can sometimes be like trying to pick up girls. It...

  • The Pitfalls of Misdirected Packaging

    Never overlook the power and importance of packaging. It is the last chance for a consumer to say yes or no to your brand....

  • Bud Light: What goes around finally comes around

    First of all, was it really humor that built the Bud Light brand? No. Second of all, have Bud Light sales really fallen? No....

  • The Demise of Dell

    The personal computer is one of the most important developments of the 20th century. Its importance as a product, category and industry continue today....

  • The Strategy for Swift

    The Swift School The current mission of the Swift School is “to prepare children with dyslexia and related language-based learning differences to be successful...

  • The Situation at Swift

      The story of Swift. The Swift School is a non-profit school in Roswell Georgia that teaches students in 1st thru 6th grades with dyslexia...

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