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The Swift School The current mission of the Swift School is “to prepare children with dyslexia and related language-based learning differences to be successful...
The story of Swift. The Swift School is a non-profit school in Roswell Georgia that teaches students in 1st thru 6th grades with dyslexia...
Anytime a brand's advertising slogan begins with"We do more than _____," you know the brand is making a major mistake. This is exactly the...
The recent hubbub over the Tropicana packaging change shines a light on several marketing myths. Take note so you don’t make the same mistakes...
No, I’m not talking politics, I’m talking branding. And I’m talking specifically about my brand, my blog brand. Branding is not easy. Sometimes...
The way to build a powerful brand is not by emulating the leader and trying to be better. History proves time and again that...
Just because you have a great idea and make a great product (or deliver a great service) doesn’t mean you will build...
Once upon a time Blockbuster Video was the quintessential success story. A company and a brand that was admired, feared and emulated. With its...
Kentucky Fried Chicken is the world’s most-popular chicken restaurant chain. But while Colonel Sanders’ secret recipe for fried chicken may be finger lickin’ good,...
Babies bring joy to our lives and many new brands into our homes. I’ve had a lot of experience with baby brands in the...
By the numbers or by the brands, which is the best way to run a company? By the brands, of course. The economy is...
Micro-Hoo! Is bigger really better? It all depends. Microsoft aims to get bigger with its unsolicited $44.6 billion takeover offer for Yahoo. Facing its...