×

A glimpse into the minds of the Positioning Pioneers

  • We Do More! Well Don’t.

    Anytime a brand's advertising slogan begins with"We do more than _____," you know the brand is making a major mistake. This is exactly the...

  • Tropicana gets Squeezed

    The recent hubbub over the Tropicana packaging change shines a light on several marketing myths. Take note so you don’t make the same mistakes...

  • The time for change is now.

       No, I’m not talking politics, I’m talking branding. And I’m talking specifically about my brand, my blog brand. Branding is not easy. Sometimes...

  • LinkedIn: Dull by Design

    The way to build a powerful brand is not by emulating the leader and trying to be better. History proves time and again that...

  • Great Product, Lousy Brand

        Just because you have a great idea and make a great product (or deliver a great service) doesn’t mean you will build...

  • Now playing: Blockbuster Bombs Big

    Once upon a time Blockbuster Video was the quintessential success story. A company and a brand that was admired, feared and emulated. With its...

  • Hand me a napkin, what a naming mess.

    Kentucky Fried Chicken is the world’s most-popular chicken restaurant chain. But while Colonel Sanders’ secret recipe for fried chicken may be finger lickin’ good,...

  • Laura’s Best Baby Brands

    Babies bring joy to our lives and many new brands into our homes. I’ve had a lot of experience with baby brands in the...

  • By the numbers or by the brands?

    By the numbers or by the brands, which is the best way to run a company? By the brands, of course. The economy is...

  • Micro-Hoo!?

    Micro-Hoo! Is bigger really better? It all depends. Microsoft aims to get bigger with its unsolicited $44.6 billion takeover offer for Yahoo. Facing its...

  • The Sad Saga of Sears

    With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling...

  • Not your father’s Xerox

    After a brand overhaul that was two years in the making, Xerox unveiled a new look last week. Xerox worked with Interbrand to modernize...

Connect with us on social media

Laura

Al

Laura

Al

Ries Buzz

Ries Report

lauraries

@lauraries