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A glimpse into the minds of the Positioning Pioneers

  • Need a boost this holiday season?

    Despite my attempts to deny it, the holidays are upon us. Christmas is 19 days away. The sad truth is that the true meaning...

  • Being different visually

    The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in...

  • Halloween Tricks and Treats

    Happy Halloween! In honor of Halloween, I thought I would follow up last week’s post on great restaurant branding with some of the scariest...

  • Building a new restaurant brand.

    Seasons 52: A case study. A new restaurant brand has hit the market, Seasons 52, and it looks likely to become the next big...

  • Alta is for skiers

    Jumping on the hot new trend is not always the right marketing move. Take snowboarding, the hottest thing in winter sports. At most mountains...

  • LogoWorks

    I have had some time to talk to LogoWorks and they have sent me a statement regarding the recent controversy that has been heating...

  • Alpha Mom

    Remember the old saying your mother used? The one she used as the rationale for eating vegetables instead of junk food? You are what...

  • Jorge Cruise

    The only thing better than succeeding yourself is watching someone you know and respect succeed. And Jorge Cruise is doing just that. Growing up,...

  • GoDaddy looks like a winner!

    GoDaddy.com, the Internet domain registrar that used tasteless humor to promote itself during the Super Bowl, actually has a good idea, a profitable company,...

  • Stay Baby Stay!

    I was in Las Vegas on Monday. No, I didn’t win any money, but I did have the privilege of giving the keynote address...

  • Bravo to Yellow Tail

    “Makers of Best-Selling Wine Begin First Adverting Campaign,” was the headline of York Times advertising columnist Stuart Elliott’s In Advertising weekly email Tuesday. Brilliant....

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