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With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling...
After a brand overhaul that was two years in the making, Xerox unveiled a new look last week. Xerox worked with Interbrand to modernize...
Despite my attempts to deny it, the holidays are upon us. Christmas is 19 days away. The sad truth is that the true meaning...
The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in...
Happy Halloween! In honor of Halloween, I thought I would follow up last week’s post on great restaurant branding with some of the scariest...
Seasons 52: A case study. A new restaurant brand has hit the market, Seasons 52, and it looks likely to become the next big...
Jumping on the hot new trend is not always the right marketing move. Take snowboarding, the hottest thing in winter sports. At most mountains...
I have had some time to talk to LogoWorks and they have sent me a statement regarding the recent controversy that has been heating...
Remember the old saying your mother used? The one she used as the rationale for eating vegetables instead of junk food? You are what...
The only thing better than succeeding yourself is watching someone you know and respect succeed. And Jorge Cruise is doing just that. Growing up,...
GoDaddy.com, the Internet domain registrar that used tasteless humor to promote itself during the Super Bowl, actually has a good idea, a profitable company,...
I was in Las Vegas on Monday. No, I didn’t win any money, but I did have the privilege of giving the keynote address...