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It goes without saying that watching the 2008 Super Bowl football game was a lot more exciting than watching the 2008 Super Bowl advertising...
With the Kmart marriage going bad, employees jumping ship and a patriarch who doesn’t appear to know what he is doing, Sears is falling...
After a brand overhaul that was two years in the making, Xerox unveiled a new look last week. Xerox worked with Interbrand to modernize...
Like the Olympics, every four years we are treated to a sport known as the U.S. Presidential election. With the politicians, as with the...
What is a line extension? Taking a brand name in one category and using the same brand name in another category. Example: Tostitos are...
The past two days I have been up early to appear on Fox Business’ “Money for Breakfast” to count down my top 5 line...
The Ries Report is now available as a podcast from iTunes! I am hoping I get a iPod touch for Christmas myself. I still...
Despite my attempts to deny it, the holidays are upon us. Christmas is 19 days away. The sad truth is that the true meaning...
There is no question who my favorite guru is. It’s my Dad, of course. But I was glad to see that I am not...
The ability of a brand to stand out in the marketplace will enhance its chance of standing out in the mind. We live in...
Happy Halloween! In honor of Halloween, I thought I would follow up last week’s post on great restaurant branding with some of the scariest...