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A glimpse into the minds of the Positioning Pioneers

  • It’s a net Zero for Coke

    It’s like the marketing managers over at Coke have their bonuses tied to how many line extensions they can dream up. Just when you...

  • Finger Food

    Poor Wendy’s. One crazy woman wrongly accuses the fast-food chain of an unthinkable crime (serving Chili containing a severed finger) and boom the brand...

  • Jorge Cruise

    The only thing better than succeeding yourself is watching someone you know and respect succeed. And Jorge Cruise is doing just that. Growing up,...

  • Ries brand extension

    Sorry I have not posted anything on my blog in a few weeks. But I have been very busy bringing a new Ries into...

  • GoDaddy looks like a winner!

    GoDaddy.com, the Internet domain registrar that used tasteless humor to promote itself during the Super Bowl, actually has a good idea, a profitable company,...

  • Can Martha make a comeback?

    Can Martha make a comeback? Of course, there is nothing people like more than knocking someone down and then giving them the chance to...

  • Doing deals is not marketing

    Carly Fiorina was the ultimate celebrity CEO. She was a brilliant, brash and bold leader who used public relations to build the great Carly...

  • Advertising Super Bowl

    It was the year of the amazing comeback. The Janet Jackson waredrobe malfunction of last year actually forced marketers to abandon the easy and...

  • 7 Keys to a Sensational Super Bowl Ad

    Are you ready? Are you ready? Are you ready for some serious advertising! Yes, it’s that time again. Sunday, February 6th will be the...

  • BMW bungles the brand.

    Keeping a brand focused is not an exciting or glamorous job. That’s why so many successful brands fall into trouble. As soon as we...

  • Biggest Brand Winner & Loser of 2004

    With the start of a New Year only days away, I thought I would join the many who look back at 2004 and pick...

  • The Brand Called “YOU.”

    With a new year fast approaching, many of us reevalute our lives and jobs and make resolutions to change. So I thought it might...

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Laura

Al

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