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What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...
The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...
So you want to start a business? You’ve got an idea, you see an opportunity in marketplace and you plan to work hard in...
The Starbucks brand was built on coffee and nobody knows that better than Howard Schultz. Seeing him so blatantly and arrogantly remove it from...
These days marketers are going in exactly the wrong direction. The recession has caused a lots of companies to panic. And when companies panic,...
They used to sing “Fall into the Gap.” And consumers did. Since the Woodstock era, the Gap has outfitted millions of consumers with its...
The Challenge: Help the Atlanta Union Mission, a 72-year-old brand founded during the Great Depression update its image, clarify its mission and focus its...
Would a sugar taste as sweet by another name? I say absolutely. Even sweeter. High fructose corn syrup has become public enemy number one...
Too many non-profit leaders think it is either shallow or useless to spend either time or money on branding. Nothing could be further from...
If your brand doesn’t have a visual difference it is going to be very difficult to create excitement. Shock and surprise is what generates...
McDonald’s moved at lightning speed and initiated a voluntary recall of its popular Shrek glasses that contained trace amounts of a toxic metal. While...
BP talked the talk but never walked the walk. Like many companies in unpopular industries, BP launched a massive advertising campaign to put a...