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Video of Laura Ries discussing BP’s branding problems stemming from its oil spill with Stuart Varney on the Fox Business channel on Thursday, May...
What does Goldman Sachs need to do to save its brand? In a word, nothing. A powerful, leading brand is practically bullet-proof. It’s not...
Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its...
Branding expert, Laura Ries, talks about Tiger Wood’s returning to the Masters Tournament and the benefit to his sponsors on the Fox Business show...
What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand...
Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...
In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words,...
Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...
Tiger Woods was a rare breed. A phenomenal athlete who delivered consistent record-shattering victories on and off the course with style, grace and integrity....
It’s amazing how many of the world’s most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of...
On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local...
Success is sometimes your own worst enemy. Just ask the management and stockholders at Crocs. A hot brand can burns bright too fast and...