A glimpse into the minds of the Positioning Pioneers

  • We Do More! Well Don’t.

    Anytime a brand's advertising slogan begins with"We do more than _____," you know the brand is making a major mistake. This is exactly the...

  • Line-extensions gone wild. White, Bright, Five, 2 & True.

    In tough economic times, many companies launch new brands to keep the attention of consumers and stimulate demand at distribution channels. Nothing is wrong...

  • MBAs: Helping or Hurting Your Brand?

       Is a good education the key to success? There is no doubt that reading, writing and arithmetic are important to get ahead in...

  • How Left-Brain Management got us into this Recession

    Now it is time to listen to Right-Brain Marketing to help get us out. Top 5 Reasons Management got us into this Recession: 1....

  • Tropicana gets Squeezed

    The recent hubbub over the Tropicana packaging change shines a light on several marketing myths. Take note so you don’t make the same mistakes...

  • War in the Boardroom

    As marketing professionals, Al and I spend way too much of our time trying to sell our ideas to top management. Meetings often turn...

  • Sex is Easy but Doesn’t Build a Brand

     What is the purpose of advertising? You would think the answer is clear. But too many company leaders are obviously confused. In my opinion,...

  • Super Bowl Ads: Winners & Losers

      THE WINNERS   Budweiser. Nothing goes better with football than beer. And the King of Beers, a consistent game day player since 1989,...

  • Big Win for RIM, well sort of.

    It was announced today, Obama will keep his BlackBerry! Now dubbed the "BarackBerry." Big win for RIM, right? Well the real answer is yes...

  • Obama, the new king of branding

    Tuesday, January 20th 2009 is the dawn of a new era, the first black man will become President of the United States. Barack Obama...

  • 2009: The Year of Brand Darwinism

    Welcome to a brand new year. It is 2009 and almost everybody is hoping 2009 will be better than 2008.   Sadly many brands...

  • Bud Light Finds a Word

        It doesn't matter who owns Budweiser because even though Bud may not be American-owned anymore, the brand is still all-American brand.  ...

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