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Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...
In the current Cellphone War, Verizon has dropped the atomic bomb of marketing on rival AT&T. Marketing wars are fought with lots of words,...
Everybody knows the rule. When you do something wrong, you say you are sorry. As a society we love to scold but we also...
Tiger Woods was a rare breed. A phenomenal athlete who delivered consistent record-shattering victories on and off the course with style, grace and integrity....
It’s amazing how many of the world’s most successful entrepreneurs quickly forget what made them famous. The latest example is Kevin Plank, CEO of...
What happened to General Motors happens to all companies, even yours. New products, new technologies and new distribution channels cause brands to become unfocused...
As part of its 75th anniversary celebration, Business Week is profiling the greatest innovators of the past seven-and-a-half decades. In its December 20, 2004...
You probably missed the news, but Schlotzsky’s Deli, a 513-unit sandwich chain, recently filed a Chapter 11 bankruptcy petition. What went wrong at Schlotzsky’s?...
“The end of positioning as we know it,” declared McDonald’s CMO, Larry Light at last month’s AdWatch conference in New York City. McDonald’s, he...