A glimpse into the minds of the Positioning Pioneers

  • The product versus the brand.

  • Big marketing mistakes are more likely than small ones.

  • What can we do without? The first question to ask in building a brand.

  • A milk bottle and a green jacket illustrate the best way to get into a mind.

  • Burger King loses its way

    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to...

  • First it was love, now it’s humanity.

  • Why is America one of the world’s wealthiest countries?

  • When you can expand your brand and when you can’t.

  • Marketing to do list for 2014

    Find out what the top things you need to do to make your brand the best it can be in 2014.

  • Management Myopia.

  • What’s the difference between advertising and marketing?

  • Company brands are getting just as important as product brands.

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