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Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone...
Yahoo took a memorable, unique logo and after 30 days and 30 designs ended up with a rather average, boring, uninspired one. Marissa Mayer...
When I was a senior in college, my best friend introduced me to a fellow student. “Al,” he said, “this is Joe Clap.” At...
Twenty years ago, Jack Trout and I wrote the book, The 22 Immutable Laws of Marketing. Law No.1: “It’s better to be first than...
The brand with a generic name YouSendIt but a nice visual hammer (paper airplane) is now Hightail. A better brand name, but it sadly...
One of the enduring cultural trends is the intrusion of celebrities in almost every aspect of life. Including marketing. Beats by Dr. Dre had...
What’s wrong with the strategies developed by many giant corporations? They tend to be developed “top down.” What’s a BlackBerry? Check the website. Is...
Change. And J.C. Penney is the latest example. In the year since Ron Johnson introduced his new strategy for the brand, sales are down...
You don’t get to be 126 years old and the world’s most-valuable brand without making some major changes along the way. Over the years,...
If the Super Bowl is about beer, chips and boobs, then this weekend’s Oscars ceremony is all about diet soda, yogurt and hunks.
In marketing circles today, there’s an emphasis on “differentiation.” Marketing people often compare their brands to the competition in order to find a point...
After five unprofitable years, Tesco has announced that it will likely sell or shut down its 199 Fresh & Easy stores. Tesco, the giant...