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Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone...
Yahoo took a memorable, unique logo and after 30 days and 30 designs ended up with a rather average, boring, uninspired one. Marissa Mayer...
The brand with a generic name YouSendIt but a nice visual hammer (paper airplane) is now Hightail. A better brand name, but it sadly...
When it comes to Super Bowl ads you can always count on seeing several things: Celebrities, special effects, babies, animals, sexy girls and dudes...
When you combine a focus, name, verbal nail and visual hammer, you can build a brand that cuts through the mind and goes straight...
Obama’s “forward” slogan won him four more years in the White House did what most slogans do not. It cut both ways. It said...
Frozen yogurt is a popular summertime treat and personal favorite of mine; it is also a category that has experienced tremendous growth with new...
Happy Birthday America! We are celebrating the Fourth of July holiday in the United States today! I’m also using today to kick-off my new...
Captcha boxes are annoying and customers hate them. But companies need them to stop the bad guys. Or do they? Could a branding and...
A company makes a major mistake when it develops a verbal strategy without considering what visual hammer might help hammer that idea into consumers’...
In 1990, Audi hired my Dad to help them revive the brand in the U.S. after the 60 Minute segment that nearly destroyed the...
My father’s theory on positioning was revolutionary, but it had a weakness. Invariably, positioning strategy was expressed verbally. You looked for a verbal hole...