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A glimpse into the minds of the Positioning Pioneers

  • Super Bowl of Advertising – 2012

    While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not....

  • The Secret of Steve Jobs

    Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...

  • Netflix Strategy is Right and Wrong

    Netflix owns movies-by-mail. They might make a lot of money today, but are not the future. Netflix has wisely bet on streaming as its...

  • Walmarts needs to stop being so cheap. At least when it comes to advertising.

    In a down economy with consumers pinching every penny, you would think that sales at a retailer synonymous with “cheap” would be up, not...

  • Google Today, Gone Tomorrow?

    What’s a Google? It’s a search engine. Want to find something online, you Google it. After domination of a category like search, the question...

  • Social Media is a Tactic not a Strategy

    It’s the headline of our times “Brand X Moves to Social Media.” It’s the hottest trend in marketing with executives from the corner offices...

  • Crazy for Consumers? RIM is insane.

    What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...

  • Super Bowl 2011: Game scores big, Advertising mostly fumbles

    The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...

  • Redesigning a Brand

    So you want to start a business? You’ve got an idea, you see an opportunity in marketplace and you plan to work hard in...

  • Starbucks dumps “Coffee” and I think is likely to get burned

    The Starbucks brand was built on coffee and nobody knows that better than Howard Schultz. Seeing him so blatantly and arrogantly remove it from...

  • Coupons, Groupon and Cocaine

    These days marketers are going in exactly the wrong direction. The recession has caused a lots of companies to panic. And when companies panic,...

  • Gap’s Fall into the Mushy Middle

    They used to sing “Fall into the Gap.” And consumers did. Since the Woodstock era, the Gap has outfitted millions of consumers with its...

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Al

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