The Strategic Enemy

How To Build & Position
a Brand Worth Fighting For

By Laura Ries
Published by Wiley, 2025

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LAURA RIES

Laura Ries is a world-famous positioning consultant and bestselling author. In 1994, Laura joined her father, Al Ries, the legendary positioning pioneer, to form the company now known as RIES. With RIES, Laura traveled to over 60 countries, teaching the principles of positioning and consulting with companies and entrepreneurs on brand strategy. Her latest book, The Strategic Enemy, published by Wiley, will be released in Sept 2025.

Additional Books Authored or Co-Authored by Laura Ries

The 22 Immutable Laws of Branding

How to build a product or service into a world-class brand - the 22 Laws.

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The Fall of Advertising & the Rise of PR

Successful brands today are launched with PR. Advertising is best used after brands have already been built by PR.

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Visual Hammer

McDonald’s golden arches. Coca-Cola’s contour bottle. Today, a visual hammer is the essential tool for nailing your brand into the mind.

War in the Boardroom

Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.

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Origin of Brands

Discover the natural laws of product innovation. Divergence, Charles Darwin’s theory, creates endless opportunities in marketing, too.

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Battlecry

Winning the battle for the mind with a memorable slogan.