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John Wiley & Sons
Additional Books by Laura Ries
How to build a product or service into a world-class brand - the 22 Laws.
Successful brands today are launched with PR. Advertising is best used after brands have already been built by PR.
McDonald’s golden arches. Coca-Cola’s contour bottle. Today, a visual hammer is the essential tool for nailing your brand into the mind.
Why left-brain management and right-brain marketing don’t see eye-to-eye — and what to do about it.
Discover the natural laws of product innovation. Divergence, Charles Darwin’s theory, creates endless opportunities in marketing, too.
Winning the battle for the mind with a memorable slogan.
