With RIES you work directly with the pioneers of positioning.
With RIES you work directly with the pioneers of positioning.
With RIES you work directly with the pioneers of positioning.
Positioning for your brand.
Positioning for your brand.
Positioning for your brand.
RIES Positioning Workshops get your team focused and aligned on strategy. And for leaders that need a positioning whisperer or a second opinion, our hotline is their secret weapon.
RIES Positioning Workshops get your team focused and aligned on strategy. And for leaders that need a positioning whisperer or a second opinion, our hotline is their secret weapon.
RIES Positioning Workshops get your team focused and aligned on strategy. And for leaders that need a positioning whisperer or a second opinion, our hotline is their secret weapon.
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
"Marketing is a battle of perceptions, not products."
"It's not about being better. It's about being different."
"Create a new category you can be first in."
"Without an enemy your brand can't win."
What Would RIES Do?
What Would RIES Do?
What Would RIES Do?
Al Ries (1926-2022) was the father of positioning. Laura Ries spent nearly three decades working side-by-side with the master. RIES isn’t just one person. RIES is a philosophy that is built on the principles of positioning. In our books, we outline the principles and laws to follow. Knowing when and which to apply isn’t easy. Work with us, and we will tell you exactly what RIES would do in any given situation.
Al Ries (1926-2022) was the father of positioning. Laura Ries spent nearly three decades working side-by-side with the master. RIES isn’t just one person. RIES is a philosophy that is built on the principles of positioning. In our books, we outline the principles and laws to follow. Knowing when and which to apply isn’t easy. Work with us, and we will tell you exactly what RIES would do in any given situation.
For over three decades, Laura has run RIES, a consulting firm founded with her late father Al Ries, the pioneer of positioning.
RIES consults with companies around the world on positions strategy and Laura has traveled to over 60 countries to work with clients and to teach the fundamental principles of brand building. Laura is also is a frequent marketing analyst on major news programs.
Positioning Workshop Sessions
Whether it is a positioning problem or a new brand opportunity, RIES knows how to isolate the issues, find the strategic solution, then rally and unite your team to support it.
Principles
Understanding the why is as important as the what.
Understanding the why is as important as the what.
Understanding the why is as important as the what.
Strategy
We lead your team and work together to develop the positioning strategy.
We lead your team and work together to develop the positioning strategy.
We lead your team and work together to develop the positioning strategy.
Courage
A strategy is nothing if your team isn’t sold on it.
A strategy is nothing if your team isn’t sold on it.
A strategy is nothing if your team isn’t sold on it.
Our Positioning Workshop experience
Our Positioning Workshop experience
The first session starts with a review of the principles of positioning to ground your team in the fundamentals. Then the real magic of the our approach is working together. RIES will listen and guide your team to the solution so everybody is aligned and enthusiastic on the positioning. We don't just show up and say what to do, we actively get you involved in the process and provide the why behind the decisions. When you know the why it gives you the courage to be bold.
The first session starts with a review of the principles of positioning to ground your team in the fundamentals. Then the real magic of the our approach is working together. RIES will listen and guide your team to the solution so everybody is aligned and enthusiastic on the positioning. We don't just show up and say what to do, we actively get you involved in the process and provide the why behind the decisions. When you know the why it gives you the courage to be bold.
The first session starts with a review of the principles of positioning to ground your team in the fundamentals.
Then the real magic of the our approach is working together. RIES will listen and guide your team to the solution so everybody is aligned and enthusiastic on the positioning.
We don't just show up and say what to do, we actively get you involved in the process and provide the why behind the decisions. When you know the why it gives you the courage to be bold.
What We Work On
We help companies define, refine, and dominate their category using timeless positioning principles.
Positioning Strategy
We craft a clear, differentiated position in the mind of your customer.
Positioning Strategy
We craft a clear, differentiated position in the mind of your customer.
Positioning Strategy
We craft a clear, differentiated position in the mind of your customer.
Positioning Strategy
We craft a clear, differentiated position in the mind of your customer.
Strategic Enemy
We identify your strategic enemy to clarify your position and rally customers to your cause.
Strategic Enemy
We identify your strategic enemy to clarify your position and rally customers to your cause.
Strategic Enemy
We identify your strategic enemy to clarify your position and rally customers to your cause.
Strategic Enemy
We identify your strategic enemy to clarify your position and rally customers to your cause.
Category Creation
We help you define and name the category you successfully can position yourself in.
Category Creation
We help you define and name the category you successfully can position yourself in.
Category Creation
We help you define and name the category you successfully can position yourself in.
Category Creation
We help you define and name the category you successfully can position yourself in.
Brand Focus
Want to get rid of the clutter? We help simplify, sharpen, and strengthen your brand.
Brand Focus
Want to get rid of the clutter? We help simplify, sharpen, and strengthen your brand.
Brand Focus
Want to get rid of the clutter? We help simplify, sharpen, and strengthen your brand.
Brand Focus
Want to get rid of the clutter? We help simplify, sharpen, and strengthen your brand.
Naming & Verbal Identity
We create short, sharp, and memorable names that stick in the mind.
Naming & Verbal Identity
We create short, sharp, and memorable names that stick in the mind.
Naming & Verbal Identity
We create short, sharp, and memorable names that stick in the mind.
Naming & Verbal Identity
We create short, sharp, and memorable names that stick in the mind.
Visual Hammer Development
We find and help create a visual that makes your positioning unforgettable.
Visual Hammer Development
We find and help create a visual that makes your positioning unforgettable.
Visual Hammer Development
We find and help create a visual that makes your positioning unforgettable.
Visual Hammer Development
We find and help create a visual that makes your positioning unforgettable.
What Clients Are Saying
What Clients Are Saying
RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.
Alvaro Aguilar
Founder, Curato de Kilo
RIES has world-class thought leadership in brand positioning and competitive marketing strategy. They shed a light on our most pivotal product brand launch. True visionaries.
Paul Kim
VP Strategy, Samsung
The RIES session experience was amazing. I definitely learned an incredible amount and we are so excited to put the strategy into practice!
Jonathan Weins
CEO, Pop Meals
When we were at crossroads, confused with what direction to take, RIES gave us the right direction.
R. G. Chandramogan
Founder & Chairman of Hatsun Agro Products
RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.
Alvaro Aguilar
Founder, Curato de Kilo
RIES created an innovative positioning called “Paper by the Numbers” that helped consumers pick the right product for their job and printer. Our business grew over 20% in the first year after the positioning and continued to build.
Patrick Lynch
Director of Sales & Marketing, Georgia-Pacific
RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.
Alvaro Aguilar
Founder, Curato de Kilo
RIES has world-class thought leadership in brand positioning and competitive marketing strategy. They shed a light on our most pivotal product brand launch. True visionaries.
Paul Kim
VP Strategy, Samsung
The RIES session experience was amazing. I definitely learned an incredible amount and we are so excited to put the strategy into practice!
Jonathan Weins
CEO, Pop Meals
When we were at crossroads, confused with what direction to take, RIES gave us the right direction.
R. G. Chandramogan
Founder & Chairman of Hatsun Agro Products
RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.
Alvaro Aguilar
Founder, Curato de Kilo
RIES created an innovative positioning called “Paper by the Numbers” that helped consumers pick the right product for their job and printer. Our business grew over 20% in the first year after the positioning and continued to build.
Patrick Lynch
Director of Sales & Marketing, Georgia-Pacific
RIES created an innovative positioning called “Paper by the Numbers” that helped consumers pick the right product for their job and printer. Our business grew over 20% in the first year after the positioning and continued to build.
Patrick Lynch
Director of Sales & Marketing, Georgia-Pacific
RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.
Alvaro Aguilar
Founder, Curato de Kilo
It’s no longer enough to simply stand for something. Laura unpacks the best examples in modern marketing to show why the most powerful position is to push against another position.
Paul Kim
VP Strategy, Samsung
The RIES session experience was amazing. I definitely learned an incredible amount and we are so excited to put the strategy into practice!
Jonathan Weins
CEO, Pop Meals
"Laura has taken her father Al Ries’ positioning concept to a new level. The Strategic Enemy provides a huge number of fascinating company examples along with her insightful analysis of each case."
R. G. Chandramogan
Founder & Chairman of Hatsun Agro Products
RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.
Alvaro Aguilar
Founder, Curato de Kilo
"This is a remarkable playbook for anyone brave enough to define their brand by what they stand against. Laura shows that choosing an enemy isn’t about negativity — it’s about clarity, courage, and standing for something that matters. If you want your brand to stand out, start here."
Patrick Lynch
Director of Sales & Marketing, Georgia-Pacific
RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.
Alvaro Aguilar
Founder, Curato de Kilo
RIES has world-class thought leadership in brand positioning and competitive marketing strategy. They shed a light on our most pivotal product brand launch. True visionaries.
Paul Kim
VP Strategy, Samsung
The RIES session experience was amazing. I definitely learned an incredible amount and we are so excited to put the strategy into practice!
Jonathan Weins
CEO, Pop Meals
When we were at crossroads, confused with what direction to take, RIES gave us the right direction.
R. G. Chandramogan
Founder & Chairman of Hatsun Agro Products
RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.
Alvaro Aguilar
Founder, Curato de Kilo
RIES created an innovative positioning called “Paper by the Numbers” that helped consumers pick the right product for their job and printer. Our business grew over 20% in the first year after the positioning and continued to build.
Patrick Lynch
Director of Sales & Marketing, Georgia-Pacific
RIES created an innovative positioning called “Paper by the Numbers” that helped consumers pick the right product for their job and printer. Our business grew over 20% in the first year after the positioning and continued to build.
Patrick Lynch
Director of Sales & Marketing, Georgia-Pacific
The Positioning Hotline
Being a leader isn’t easy, wouldn’t it be nice if there was a hotline to call? Well now there is.
Have a positioning dilemma? Need a second opinion on your strategy?
Your agency saying one thing and your team another? Maybe you are unclear if there is a problem or not?
RIES will give you the straight talk on your positioning. A hotline call will give you fast and honest feedback.
For leaders that want the truth on their positioning with no strings attached.
Positioning Clients Like:
Ready to position your brand for leadership? Let's talk →
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025
RIES. Positioning Pioneers.
Ries © 2025