You narrow the focus. Starbucks narrowed its focus to high-end coffee and became the world's largest coffee chain. Dell Computer narrowed its focus to personal computers "sold direct" and became the world's largest PC manufacturer. BMW narrowed its focus to "driving" and became the largest-selling European luxury car in the U.S. Focus is the key to successful brand building in today's ultra-competitive marketplace.   Recent Headlines. Al is a Guru Marketers choose Al as a top 10 business guru, see article in AdAge. RiesReport.com Stay focused. Tune in every Monday morning for a new report. AdAge Articles Read Al's monthly column at AdAge.com Laura on TV. Laura is frequently featured on CNN, CNBC, Fox News. Amazing Archives. Check out our amazing article archive dating back to 1965 with over 200 articles.