Ries & Ries

Ries Pieces

Flying Flags on the Fourth

As we celebrate the Fourth of July holiday here in the United States, I am reminded of the emotional power flags have....

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A sibling strategy requires more top-management supervision, not less… #branding #marketing http://t.co/R8JH30AGsZ

Advertising Age

Your Focus on Benefits Won't Benefit Your Brand

A product benefit is an abstract claim that might not resonate with a consumer. A killer product...

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Visual Hammer by Laura Ries