Ries & Ries

Ries Pieces

Visual Hammers speak to consumers

A company makes a major mistake when it develops a verbal strategy without considering what visual hammer might help ...

@lauraries

JCP put the cart before the horse. Too much advertising about no sales. With sales/profits in the toilet, now what? http://t.co/nRYLTlp4

16 May

Advertising Age

We're So Quick to Crown Social-Media Successes That We Forget What They're Actually Based On

While both Old Spice and "The Hunger Games" ran brilliant social-media efforts, it should be out a...

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Visual Hammer by Laura Ries