Ries & Ries

Ries Pieces


High Hopes for Marley

The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of brands a...

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The essence of positioning: to make your brand name stand for the generic. #positioning

Advertising Age


What Do Chief Executives and Accordion Players Have in Common

Expand and contract, expand and contract. Except when CEOs hit a sour note, they blame the...

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Visual Hammer by Laura Ries