Ries & Ries

Ries Pieces

Burger King loses its way

What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and a...

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You need two things to build a brand. A visual hammer and a verbal nail. And the nail comes first. #visualhammer

Advertising Age

Big Marketing Mistakes Are More Likely Than Small Ones

Too many people ignore the lessons of marketing history -- or learn the wrong lesson entirely.

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Visual Hammer by Laura Ries