Ries & Ries

Ries Pieces

Burger King loses its way

What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and a...

read more


To be successful today, you must touch base with reality. And the reality that really counts is what's already in the prospect's mind.

Advertising Age

Having a Better Brand Is Better Than Having a Better Product

In the marketing community, there is a struggle between two schools of thought: brand vs. product.

read more
read more

Available Now

Visual Hammer by Laura Ries