Client Case Studies
Al’s AdAge articles
Ries’ Pieces Blog
2016 Marketing Hall of Fame inductee
The most revolutionary marketing book
since Positioning and Focus.
The contour bottle.
Speaks louder than words. It says I'm the real thing.
Increased Aflac's name recognition from 12 percent to 94 percent.
Made Corona the No. 1 imported beer. It outsells Heineken by 82 percent.
Made Tropicana the leading brand with a dominant marketshare.
The red sole.
Made Christian Louboutin and his shoes world famous.
Does your brand
have a visual hammer?
Ries & Ries can help you focus and develop one for your brand.
Our five steps for building a strong brand start with finding a focus.
The book that shook the world of marketing with the force of a 20-megaton bomb.
Over 1.5 million copies sold.
Our #1 principle.
Without a focus, positioning isn’t possible.
Without a focus, you can’t find a visual hammer.
Without a focus, you can’t build a brand.
One-day sessions to focus your brand and develop your visual hammer and battlecry.
Read how we have helped these clients focus and build their brands with a visual hammer.
We have given talks in over 60 countries.
Read Al’s articles
AdAge columnist since 2003
Read Laura’s Blog
Ries’ Pieces since 2004
Winning the battle for the mind with a slogan that kills
Some Recent Clients
Ries & Ries has been featured in many news outlets and international publications