Ries & Ries

Ries Pieces

Hashtag Branding - How to not get burned

Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the...

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What’s your brand? If you can’t answer that question in two or three words, your brand is in trouble. http://t.co/KcQ1U41EGO

Advertising Age

A Radio Shack by Any Other Name Actually Might Have Survived

Why is management so quick to change everything else, except a name that's past its prime?

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Visual Hammer by Laura Ries