Ries & Ries

Ries Pieces

HP splits into a circle and a rectangle? Oh my.

Hewlett-Packard is trying to become more focused by dividing itself in half. But dividing isn’t so easy. It is messy...

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Why is a strong #brand name more difficult to move than a weak one? It has to do with the human mind. http://t.co/NDyGjqo68F

Advertising Age

An Enduring Slogan Is More Powerful Than a Fresh Batch of 'Likes'

Why aren't old slogans kept or resurrected? One reason is that an ad agency can't win an...

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Visual Hammer by Laura Ries