Ries & Ries

Ries Pieces

What can a red nose do?

What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign started in...

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Every #brand needs an enemy. Who is yours? Watch The Ries Report to find out more - http://t.co/GaAzx28etk

Advertising Age

An Enduring Slogan Is More Powerful Than a Fresh Batch of 'Likes'

Why aren't old slogans kept or resurrected? One reason is that an ad agency can't win an...

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Visual Hammer by Laura Ries