Ries & Ries

Ries Pieces


How to Win at the Oscars

If the Super Bowl is about beer, chips and boobs, then this weekend’s Oscars ceremony is all about diet soda, yogurt...

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@lauraries


31 Dec

Advertising Age


Top-Down Thinking Is Bad for Your Brand

What’s wrong with the strategies developed by many giant corporations? They tend to be a the...

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Visual Hammer by Laura Ries