Ries & Ries

Ries Pieces

Burger King loses its way

What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and a...

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If you want to make your company famous, then you also have to make your chief executive famous too.

Advertising Age

Having a Better Brand Is Better Than Having a Better Product

In the marketing community, there is a struggle between two schools of thought: brand vs. product.

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Visual Hammer by Laura Ries