Does your brand
own a position in the mind?
Ries & Ries can help.
The most revolutionary marketing book
The contour bottle.
Speaks louder than words. It says I'm the real thing.
Increased Aflac's name recognition from 12 percent to 94 percent.
Made Corona the No. 1 imported beer. It outsells Heineken by 82 percent.
Made Tropicana the leading brand with a dominant marketshare.
The red sole.
Made Christian Louboutin and his shoes world famous.
2016 Marketing Hall of Fame inductee
We are the Pioneers of Positioning. Read how our consulting process is different.
The book that shook the world of marketing with the force of a 20-megaton bomb.
Over 3 million copies sold.
Our #1 principle.
Without a focus, positioning isn’t possible.
Without a focus, you can’t find a visual hammer.
Without a focus, you can’t build a brand.
The Immutable Laws
Learning the laws is easy. Knowing which laws apply to your situation isn’t. We are here to help.
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