What we do

Every company is in a different stage, at RIES we work together to outline the issues and navigate the solutions.

• Positioning

  What does your brand stand for in the mind? What is your category? Consumers think category first. The best way into the mind is with a narrow focus that establishes a new category you will be first in.

• Courage

  The right strategy is worth nothing unless you also have the courage to make it happen. Our strategy sessions are part therapy that gives you the confidence to be bold.

• When to say no

  Positioning isn't just about what you do, it is about when to say no. Other consultants say growth only comes from doing more, not so. We give honest advice about when to say no. Second brands and global expansion is the key to success.