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Building a brand is more challenging than ever, we are the pioneers of positioning and will guide you in focusing your brand for success. The RIES session approach is like no other. Learn more.
Coming Fall 2025
How to Build and Position a Brand Worth Fighting For
Consumers are overwhelmed by choices and inundated with marketing messages. And despite an obsession with positioning amongst the world’s most well-known companies, most marketing efforts fail. Leaders continue to focus on “being better” and "expanding the brand" rather than on what really matters—being different and distictive in the mind of the consumer.
READ MORE | PRE-ORDER NOW- AL RIES
Every company is in a different stage, at RIES we work together to outline the issues and navigate the solutions.
What does your brand stand for in the mind? What is your category? Consumers think category first. The best way into the mind is with a narrow focus that establishes a new category you will be first in.
The right strategy is worth nothing unless you also have the courage to make it happen. Our strategy sessions are part therapy that gives you the confidence to be bold.
Positioning isn't just about what you do, it is about when to say no. Other consultants say growth only comes from doing more, not so. We give honest advice about when to say no. Second brands and global expansion is the key to success.
Are you ready to make the bold positioning move to grow your business? RIES will guide your team during our interactive sessions to find your focus and nail your brand's position in the mind of the consumer.
I'm ready!
RIES didn't just develop a tremendous visual hammer and battlecry, but they explained the reasoning, which provided me the confidence to be brave. I will never forget it.
RIES has world-class thought leadership in brand positioning and competitive marketing strategy. They shed a light on our most pivotal product brand launch. True visionaries.
The RIES session experience was amazing. I definitely learned an incredible amount and we are so excited to put the strategy into practice!
When we were at crossroads, confused with what direction to take, RIES gave us the right direction.
1926-2022
RIES was founded in 1963. Today, Laura Ries carries on her father's legacy bringing positioning into the 21st century.
Al's Life & Legacy- Entrepreneur