Ries Consulting

Meet the Positioning Pioneers

It all started with Positioning.

Decades of Experience:

Al Ries & his daughter Laura Ries have been working together as marketing consultants for more than 25 years.

The Ries team spends most of its time on the road consulting with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others.

Al Ries

Al Ries first rose to fame in 1972 when his series of three articles on a concept called “positioning” ran in Advertising Age magazine. The positioning idea took the ad world by storm in the 1970s and 1980s and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.

Al founded his first agency, Ries Cappiello Colwell in 1963 in New York City. That agency is now Ries, a global consulting firm with offices in Atlanta & Shanghai, and affiliates across the world. Not one to retire, Al continues to enjoy working on consulting assignments and writing articles & books on marketing.

Al is known as the “Pioneer of Positioning” and is the bestselling author (or co-author) of 11 books, which have sold more than 3.5 million copies worldwide. In 2016, he was inducted into the Marketing Hall of Fame in New York City.


Laura Ries

Laura Ries is a leading marketing strategist, bestselling author, and television personality. In 1994, Laura joined the Ries consulting firm founded by her father and partner, Al Ries.

Laura is a frequent marketing analyst on major news programs from the Today Show to Squawk Box. She runs the U.S. Ries office and is the Ries Global Chairman along with her father.

In addition to the books she has co-authored with Al Ries, she is the author of Visual Hammer and Battlecry.

Simon Zhang

Simon Zhang is a strategic positioning expert and CEO of Ries (Global) and Ries (China).

Since the establishment of Ries (China) in 2007, it has become the leader in the positioning strategy consulting field in China and provided brand and strategy consulting services to several major Chinese companies, including Great Wall Motor, Robam Appliances, Moutai, Wanglaoji, Deppon Express. Simon has accumulated rich experience in the fields of vehicles, appliances, industrial products, and food and beverage.

Keynote Speeches

Custom-Designed Presentation

Laura Ries focuses on keynote speeches for corporate meetings and conventions. Each presentation is custom-designed for the specific audience as well as the needs and desires of the sponsor.

Request Speaker Info

Work directly with Al & Laura