Ries & Ries


Why hire a focusing consultant?

Most marketing consultants have no coherent strategy themselves. They are perfectly willing to tell you what to do, but they seldom take their own advice. We do.

Our strategy is called “Focus,” and it’s the subject of a book we wrote 
15 years ago. We call ourselves “focusing consultants” and we help our clients build or refocus their companies around a singular idea. We aren’t the kind of consultants that generate another binder of data. Most companies already have plenty of information. We work together with our clients in an all-day session to help them simplify, focus and strengthen their brand. We develop a verbal and visual strategy for success. At the end of the day, everybody on the team needs to enthusiastically support the strategy or we will have failed.

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Some recent clients