You narrow the focus. Starbucks narrowed its focus to high-end coffee and became the world's largest coffee chain. Dell Computer narrowed its focus to personal computers "sold direct" and became the world's largest PC manufacturer. BMW narrowed its focus to "driving" and became the largest-selling European luxury car in the U.S. Focus is the key to successful brand building in today's ultra-competitive marketplace.   Recent Headlines. Ries' Pieces Laura's new blog! Ries' Pieces on the business of branding. Check it out today. www.RiesPieces.com RiesReport.com Stay focused. Watch our Ries Reports. AdAge Articles Read Al's monthly column at AdAge.com Laura on TV. Laura is frequently featured on Fox News, Fox Business, CNN, CNBC and more. Amazing Archives. Check out our amazing article archive dating back to 1965 with over 200 articles.