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Bomgar

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THE PROBLEM

The name is Bomgar, but that wasn’t the name of the company when we first started working for them.

The original name was Network Streaming, an Internet company located in Ridgeland, Mississippi, supplying remote support for computer networks. Network Streaming’s three major competitors were much larger and more established.

RIES & RIES RECOMMENDATIONS

  • Change the name from Network Streaming to Bomgars Corp
  • Focus the brand on unique feature: the appliance box
  • Focus on the enterprise market, not small and medium-sized businesses

ResultsThe Results

1

THE VISUAL HAMMER:

The orange applicance box
2

THE BATTLECRY:

"The box that's revolutionizing remote support."

3

ACHIEVED PRIMARY GOAL:

Bomgar became the leader in the enterprise market with more than $28 million in revenue
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“When you first met with us in January of 2007, we had just finished doing $5.7M in revenue in 2006. We did $32M in 2011 and are on track to do $38M in 2012."

JOEL BOMGAR
Owner, Bomgar

SEE HOW OUR PROCESS CAN WORK FOR YOUR COMPANY