Al & Laura Ries
Most marketing consultants work on a 30-day or 60-day cycle. We conduct one-day consulting sessions to stay focused on a single issue.
Clients hire us based on our global reputation and decades of experience. Leaders like how we approach marketing strategy based on our books and then bring us into work on their brand. The laws of branding and marketing are easy to learn, but applying them to each individual client’s situation takes skill. That is where Ries & Ries comes in. You also work directly with Al & Laura; we don’t have any junior consultants who do our work.
You work with us only.
The purpose of our strategy session is to identify the marketing issues facing your organization and develop a strategy that your entire organization can enthusiastically support.
We start every consulting session with a 30-60-minute custom presentation on the positioning principles most relevant to your situation. This gets all the team members thinking, learning, and ready for the day. The goal isn’t just to give advice, but to have everybody understand the WHY behind the strategy.
Focusing a brand on a single idea is the key to building a brand. We start by discovering the single idea your brand can own in the mind of your customers and prospects, then we create a marketing strategy designed to drive your brand into the mind using your name, position, visual, battlecry, PR, etc.
Our work varies from client to client but at the end of the session you can expect to be focused & equipped with a marketing strategy designed to drive your brand into the mind.
“Focus, focus, focus. If you want to quickly get to the crux of your challenges and expedite a solution, Ries & Ries will get you there, all in a concise one-day session.”