Nail your brand with the emotional power of a visual. McDonal’s golden arches. Coca-Cola’s contour bottle. Nike’s swoosh. Corona’s lime. Today, a visual hammer is the essential tool for nailing your brand into the mind.
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Laura Ries presents the principles of Positioning, Visual Hammer & the Strategic Enemy
Educational & Entertaining
Laura Ries focuses on keynote speeches for corporate meetings and conventions. Combining wit, wisdom and her legendary RIES flare each presentation is custom-designed for the specific audience.
Request speaker infoEvery brand needs an enemy. The key to effective brand positioning in today’s market is identifying an “enemy” and using an indisputable difference to drive your brand into the minds of consumers.
Nail your brand with the emotional power of a visual. McDonal’s golden arches. Coca-Cola’s contour bottle. Nike’s swoosh. Corona’s lime. Today, a visual hammer is the essential tool for nailing your brand into the mind.
The fundamental positioning principles for today. How to focus your brand to stand for something in the mind and differentiate yourself from the competition.