Laura Ries presents the principles of Positioning & Visual Hammer.

Educational & Entertaining

Keynote Speeches

Laura Ries focuses on keynote speeches for corporate meetings and conventions. Each presentation is custom-designed for the specific audience as well as the needs and desires of the sponsor.

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Visual Hammer

Nail your brand with the emotional power of a visual. McDonal’s golden arches. Coca-Cola’s contour bottle. Nike’s swoosh. Corona’s lime. Today, a visual hammer is the essential tool for nailing your brand into the mind.

Positioning in the 21st Century

The fundamental positioning principles for today. How to focus your brand to stand for something in the mind and differentiate yourself from the competition.

A lifetime of experience, the legacy of positioning