Al Ries is the cover story

March 6, 2006

Congratulations Al! You are the cover storyMarketing_news_cover in this week’s Marketing News magazine.

The Art of Al Ries.

From his position, Ries looks at marketing then, now
Now nearing his 80s, Al Ries still comes out of his corner swinging. With a new version of his book Marketing Warfare out and a library of such past titles as The 22 Immutable Rules of Marketing, The Fall of Advertising and the Rise of PR and Positioning.