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By Simon Zhang, CEO RIES Global, CEO RIES China. In memory of Mr. Al Ries, the world’s leading positioning strategy guru and founder of...
by Michael Brandtner and Jens Hansen. Five important strategic brand management lessons can be learned by studying Apple’s iPod journey.
by Simon Zhang. Twelve years ago, Mr. Al Ries and Ms. Laura Ries co-authored “The Origin of Brands.” For the first time, the book...
by Al Ries. Tesla had 67 percent of the EV market and the other nine electric vehicle brands, in total, had only 33 percent.
by Michael Brandtner & Jens Hansen. Positioning is the art of achieving of what is possible in the mind. If you want to establish...
by Laura Ries. Tesla is the only brand that says: I own an electric vehicle. The other ten have gasoline brand names.
by Al Ries. Why did Donald Trump win in 2016 and lose in 2020? You can answer that question in a single word.
No matter how much the world of media changes, our yearly love affair with Super Bowl advertising continues. For 354 days of the year,...
When Tom Bodett was recording a radio commercial for Motel 6, he found the script was a few seconds short. So to finish the...
Every cancer center has a mission, vision and core values. If you looked them all up, they are all pretty similar. It is tough...
What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign...
Hewlett-Packard is trying to become more focused by dividing itself in half. But dividing isn’t so easy. It is messy legally, corporately and mentally....