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A glimpse into the minds of the Positioning Pioneers

Posts By Laura Ries

  • Super Bowl 2016

    No matter how much the world of media changes, our yearly love affair with Super Bowl advertising continues. For 354 days of the year,...

  • Slogans vs. Taglines: What’s your brand’s battlecry?

    When Tom Bodett was recording a radio commercial for Motel 6, he found the script was a few seconds short. So to finish the...

  • Striking Out Cancer with a Visual Hammer

    Every cancer center has a mission, vision and core values. If you looked them all up, they are all pretty similar. It is tough...

  • What can a red nose do?

    What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign...

  • HP splits into a circle and a rectangle? Oh my.

    Hewlett-Packard is trying to become more focused by dividing itself in half. But dividing isn’t so easy. It is messy legally, corporately and mentally....

  • Political Branding – 2016 Preview

    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election...

  • Hashtag Branding – How to not get burned

    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online...

  • Super Bowl 2015

    We saw fewer special effects, sexy girls and kicks to the crotch this year. And the few that took that route fell flat. What...

  • High Hopes for Marley

    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a...

  • Burger King loses its way

    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to...

  • Super Bowl 2014

    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that...

  • Marketing to do list for 2014

    Find out what the top things you need to do to make your brand the best it can be in 2014.

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