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The grass always looks greener. We got the ladies, so let’s go after the men. Peloton’s lastest campaign features two active NFL players? NFL...
by Al Ries. Tesla had 67 percent of the EV market and the other nine electric vehicle brands, in total, had only 33 percent.
by Laura Ries. Tesla is the only brand that says: I own an electric vehicle. The other ten have gasoline brand names.
by Al Ries. Why did Donald Trump win in 2016 and lose in 2020? You can answer that question in a single word.
No matter how much the world of media changes, our yearly love affair with Super Bowl advertising continues. For 354 days of the year,...
When Tom Bodett was recording a radio commercial for Motel 6, he found the script was a few seconds short. So to finish the...
Every cancer center has a mission, vision and core values. If you looked them all up, they are all pretty similar. It is tough...
What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign...
Hewlett-Packard is trying to become more focused by dividing itself in half. But dividing isn’t so easy. It is messy legally, corporately and mentally....
Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election...
Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online...
We saw fewer special effects, sexy girls and kicks to the crotch this year. And the few that took that route fell flat. What...