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Talk about launching an exciting new category. It doesn’t get any more exciting that erections. As long as they don’t last more than four...
Al and I have an exciting two weeks of blogging ahead. We are going to be taking part in 800-CEO-READ‘s Business Blog Book Tour....
You build brands by establishing a new category in the mind and then making sure your brand is the first brand to occupy that...
I was in Las Vegas on Monday. No, I didn’t win any money, but I did have the privilege of giving the keynote address...
The Princess of Pop is on a downward spiral of self-destruction. Her brand, image and business are being greatly damaged by her antics. I...
The single most important marketing decision a company can make it what to name a brand. A brand’s power lies in its ability to...
Once the shining star of the toy world, Toys “R” Us has suddenly fallen from the sky. The original category killer, Toys “R” Us...
“Makers of Best-Selling Wine Begin First Adverting Campaign,” was the headline of York Times advertising columnist Stuart Elliott’s In Advertising weekly email Tuesday. Brilliant....
When TiVo was introduced at the January 1999 Consumer Electronic Show, it made a huge splash. Reporters and consumers alike were intensely interested in...
Number 2 Burger King has problems. Greg Brenneman is the ninth CEO appointed by Burger King in the past 15 years. According to the...
When you create an advertising icon, it’s easy to fall into a trap. On the one hand, the objective of an icon is to...
What’s the size of the market? That’s the first question normally asked before the start of any branding program. It’s also the wrong question...