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A glimpse into the minds of the Positioning Pioneers

  • Marketing Hall of Fame

  • They might want quarter-inch holes, but they buy better quarter-inch drills.

    Marketing is frustrating because virtually all common-sense ideas are wrong. Take Theodore Levitt’s famous maxim, People don’t want to buy a quarter-inch drill. They...

  • Burger King loses its way

    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to...

  • Why is America one of the world’s wealthiest countries?

  • The three rules of marketing.

  • Visual Hammers speak to consumers

    A company makes a major mistake when it develops a verbal strategy without considering what visual hammer might help hammer that idea into consumers’...

  • Super Bowl of Advertising – 2012

    While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not....

  • Visual Hammer

  • Hi Lo marketing.

  • Marketing is dead.

  • Freakonomics in marketing.

  • Walmarts needs to stop being so cheap. At least when it comes to advertising.

    In a down economy with consumers pinching every penny, you would think that sales at a retailer synonymous with “cheap” would be up, not...

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