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by Al Ries. Tesla had 67 percent of the EV market and the other nine electric vehicle brands, in total, had only 33 percent.
by Al Ries. Why did Donald Trump win in 2016 and lose in 2020? You can answer that question in a single word.
by Al Ries. In a world where technologies are rapidly changing, a single-brand company is at a strong disadvantage.
by Al Ries. Instead of the 4Ps, a marketing mix for the 21st century might include the 4Ms: (1) Merchandise, (2) Market, (3) Media,...
by Al Ries. In the past, almost every new brand was launched with a big advertising campaign. In today’s media environment, that’s not a...
by Al Ries. Today, almost every company we work with wants to dominate the global market, not just the American market.
by Al Ries. The marketing community tends to focus on the tactics, when the real opportunities lie inside the company. The product, its price...
by Al Ries. All categories are not alike. Unless you know what type of category you are dealing with, you may be making a...
With the passing of my ex-partner and good friend Jack Trout, I feel compelled to write a few words about our nearly 30 years...
Marshall McLuhan introduced the phrase The medium is the message, in his 1964 book, “Understanding Media: The Extensions of Man.” The medium itself, according...
What can we say about marketing that hasn’t been said many times before? Actually, a lot. Two developments have changed marketing forever. One is...
Marketing managers who plan logically often make many mistakes. They should study history instead. In logic, “one plus one” equals two. That’s not true...