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A glimpse into the minds of the Positioning Pioneers

  • What the art market can teach us about branding.

  • Company versus product brands.

  • America’s Visual Hammer

    Happy Birthday America! We are celebrating the Fourth of July holiday in the United States today! I’m also using today to kick-off my new...

  • Brands today need hammermarks.

  • NEW BOOK: Visual Hammer

    My father’s theory on positioning was revolutionary, but it had a weakness. Invariably, positioning strategy was expressed verbally. You looked for a verbal hole...

  • The Most Effective Way to Sell Brand USA’s Image

  • The Secret of Steve Jobs

    Steve Jobs was a rebel who didn’t go about life or work in the normal way. He dropped out of college, was a fruitarian...

  • Is brand advertising dead?

  • Crazy for Consumers? RIM is insane.

    What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...

  • The case for multiple brands.

  • Coupons, Groupon and Cocaine

    These days marketers are going in exactly the wrong direction. The recession has caused a lots of companies to panic. And when companies panic,...

  • Names don’t matter.

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