A glimpse into the minds of the Positioning Pioneers

The Guru has Passed Away, But His Legacy Lives on
By Simon Zhang, CEO RIES Global, CEO RIES China. In memory of Mr. Al Ries, the world’s leading positioning strategy guru and founder of...
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The Birth of Category and End of Strategy.
by Simon Zhang. Twelve years ago, Mr. Al Ries and Ms. Laura Ries co-authored “The Origin of Brands.” For the first time, the book...
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