BP has a Brand Problem

BP talked the talk but never walked the walk. Like many companies in unpopular industries, BP launched a massive advertising campaign to put a little lipstick on the oil pig. Advertising is not very good at changing strongly-held perceptions, but in BP’s case it actually worked. However, the “holier than thou” tone of BP’s advertising placed the company on a perilously high green pedestal it was sure to fall from.