On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local non-profit organization. The idea was to give a branding makeover to a non-profit that was doing great work, but was not reaching its full potential due to weak marketing materials. The winner would receive strategic brand consulting, brand identity work, logo design, website design, photography, video production, brochures, printing and trademark counseling all for free. The winner of the prize was the Swift School, a non-profit school in Roswell, Georgia that serves elementary children with dyslexia.
By Laura RiesIn Advice, BattleCry, Best of 2009, Case Studies, Laura's Blog, Non-Profit, On the HouseTags alliteration, atlanta, battle cry, brand strategy, branding, consulting, dyslexia, focus, GA, laura ries, LD, marketing, non-profits, nonprofit, positioning, reading differences, Roswell, star, Swift School, tagline, word in the mind