A glimpse into the minds of the Positioning Pioneers

Posts By Jens Hansen

  • Tesla Master Class: Untap your Brand’s PR-potential

    By Brandtner/Hansen. The master class example of how to squeeze the most out of your brand’s PR potential, is how Elon Musk has been...

  • Ski Austria: How could you forget Austria?

    By Brandtner/Hansen. If you believe Ski Austria is some small ski organization in a small village hidden up somewhere in the Austrian mountains, you...

  • The Wisdom of Al Ries and what Positioning really is all about.

    by Michael Brandtner & Jens Hansen. Positioning is the art of achieving of what is possible in the mind. If you want to establish...

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