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Three years after Barilla was introduced into the U.S. market in 1996, the brand became the No. 1 pasta in America. Not bad, considering...
You would think the Pope had died. Last Thursday, all the major newspapers announced H-P’s sacking of its CEO, Carly Fiorina. Not one story,...
Remember the Internet bubble? Retail stores were dead; everybody was going to buy everything on the worldwide web. Many top executives were carried...
As part of its 75th anniversary celebration, Business Week is profiling the greatest innovators of the past seven-and-a-half decades. In its December 20, 2004...
In the last 10 years, American Airlines took in $180 billion in revenues and managed to lose almost a billion dollars. This is the...
In its October 18th issue, Business Week published its rankings of the top business schools in the country. No. 1: Northwestern’s Kellogg School of...
Recently Trump Hotels & Casino Resorts announced that it would file for bankruptcy. According to executive vice president Scott Butera, shareholders will face “significant...
You probably missed the news, but Schlotzsky’s Deli, a 513-unit sandwich chain, recently filed a Chapter 11 bankruptcy petition. What went wrong at Schlotzsky’s?...
Why is much advertising so deadly dull? Perhaps it’s the lack of real product innovation. Products that are new and different and serve a...
Should a new brand take off rapidly like a rocket ship? Or should a new brand take off slowly like an airplane? One of...
What are the three biggest, most exciting, most dynamic industries in America? Many people would say computers, television, and the Internet. Great, why not...
The big news on Wall Street this week is the forthcoming initial public offering of Google, Inc. According to The New York Times, the...