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A glimpse into the minds of the Positioning Pioneers

  • Think bottom up, not top down.

    What’s wrong with the strategies developed by many giant corporations? They tend to be developed “top down.” What’s a BlackBerry? Check the website. Is...

  • Crazy for Consumers? RIM is insane.

    What is RIM doing wrong? Why don’t people appreciate RIM’s BlackBerry brand, profits or growth? Because they are fighting the wrong battle. They are...

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