A glimpse into the minds of the Positioning Pioneers

  • They might want quarter-inch holes, but they buy better quarter-inch drills.

    Marketing is frustrating because virtually all common-sense ideas are wrong. Take Theodore Levitt’s famous maxim, People don’t want to buy a quarter-inch drill. They...

  • Visual Hammers speak to consumers

    A company makes a major mistake when it develops a verbal strategy without considering what visual hammer might help hammer that idea into consumers’...

  • Super Bowl 2011: Game scores big, Advertising mostly fumbles

    The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...

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