A glimpse into the minds of the Positioning Pioneers

  • McDonald’s Goes Above & Beyond

    McDonald’s moved at lightning speed and initiated a voluntary recall of its popular Shrek glasses that contained trace amounts of a toxic metal. While...

  • BP has a Brand Problem

    BP talked the talk but never walked the walk. Like many companies in unpopular industries, BP launched a massive advertising campaign to put a...

  • Laura on Fox Business: BP

    Video of Laura Ries discussing BP’s branding problems stemming from its oil spill with Stuart Varney on the Fox Business channel on Thursday, May...

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