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A glimpse into the minds of the Positioning Pioneers

  • Super Bowl 2015

    We saw fewer special effects, sexy girls and kicks to the crotch this year. And the few that took that route fell flat. What...

  • High Hopes for Marley

    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a...

  • Super Bowl 2014

    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that...

  • 2013 Superbowl Ad Preview

    When it comes to Super Bowl ads you can always count on seeing several things: Celebrities, special effects, babies, animals, sexy girls and dudes...

  • Super Bowl of Advertising – 2012

    While the gridiron battle between the New York Giants and the New England Patriots was close, the advertising battle on the tube was not....

  • Super Bowl 2011: Game scores big, Advertising mostly fumbles

    The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...

  • Super Bowl Ads 2010

    Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...

  • Bud Light: What goes around finally comes around

    First of all, was it really humor that built the Bud Light brand? No. Second of all, have Bud Light sales really fallen? No....

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