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A glimpse into the minds of the Positioning Pioneers

  • Visual Hammers speak to consumers

    A company makes a major mistake when it develops a verbal strategy without considering what visual hammer might help hammer that idea into consumers’...

  • Super Bowl 2011: Game scores big, Advertising mostly fumbles

    The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...

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