A glimpse into the minds of the Positioning Pioneers

  • Audi’s Visual Hammer. An opportunity missed.

    In 1990, Audi hired my Dad to help them revive the brand in the U.S. after the 60 Minute segment that nearly destroyed the...

  • Experience the Focus Effect

    What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand...

  • Brand Makeover for the Swift School

    On The House is a team of Atlanta branding and marketing experts that donated a total of $100,000 worth of services to a local...

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