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A glimpse into the minds of the Positioning Pioneers

  • Laura on Fox Business: BP

    Video of Laura Ries discussing BP’s branding problems stemming from its oil spill with Stuart Varney on the Fox Business channel on Thursday, May...

  • Talking Tiger on Fox Business

    Branding expert, Laura Ries, talks about Tiger Wood’s returning to the Masters Tournament and the benefit to his sponsors on the Fox Business show...

  • Experience the Focus Effect

    What works in the beauty business? The same thing that works in all businesses. Own a word in the mind. Typically, a beauty brand...

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