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A glimpse into the minds of the Positioning Pioneers

  • Google Today, Gone Tomorrow?

    What’s a Google? It’s a search engine. Want to find something online, you Google it. After domination of a category like search, the question...

  • Why Google should get out of China

    Sometimes the most illogical business decision is the right decision for the brand. This is certainly the case for Google. Google is pulling its...

  • Super Bowl Ads 2010

    Laura Ries says the best ads of Super Bowl 2010 are: Google, Doritos, Snickers, Budweiser, Denny’s Coca-Cola. Among the worst: Audi, Volkswagen, Dodge, Boost...

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