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A glimpse into the minds of the Positioning Pioneers

  • Super Bowl 2011: Game scores big, Advertising mostly fumbles

    The stand out star of last night’s Super Bowl was clearly Aaron Rogers. Most people will be talking about Aaron and the Packers today...

  • Coupons, Groupon and Cocaine

    These days marketers are going in exactly the wrong direction. The recession has caused a lots of companies to panic. And when companies panic,...

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